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About / Las Vegas

Vegas kid, LA sharpened. I'm an Emmy-winning filmmaker who makes video people actually watch, and I teach 50,000 creators how to do the same with less.

Based
Las Vegas, Nevada
Studio
Momentous (founder and CEO)
Trained
USC School of Cinematic Arts
Credits
Larry King Now, Battle For Vegas, a Clio shortlist
Clients
LEGO, Walmart, adidas, Hilton
Teaches
The Creative Economist and Filmmaking Central
Alex Darke, black and white portrait on a Las Vegas street
REC

vegas, in the glare

The short version, which is not short

the long way round

01

A shy kid in Las Vegas

I grew up in Las Vegas, painfully shy and obsessed with movies. I hunted down Jerry Lewis and Dean Martin pictures I hadn't seen, then studied how Lewis and Red Skelton moved: the delivery, the faces, the walks.

I performed all of it for friends and family. That is how a quiet kid turned into a theater kid.

jerry lewis was the gateway

studying the frame

02

USC

I went to USC to become a movie star. I graduated from the School of Cinematic Arts as a filmmaker.

Somewhere between acting class and film sets, the camera pulled me to the other side of it, and I never really left.

plan A did not survive contact

night shoot

03

Hollywood

I became one of the youngest distribution executives in Hollywood, then went back behind the camera. I produced and shot dozens of projects for Larry King and The Rock.

That includes eight years as director of photography on Larry King Now, an Emmy-winning show, and an Emmy-winning documentary of my own.

learned the business first

bring the light

04

Momentous

Then I came home and started Momentous, so brands could get strategy, direction and production from one crew instead of a rotating cast of vendors.

adidas brought us back three times without a re-pitch. The LEGO x Walmart 90 Years of Play livestream moved more than $5 million in 48 hours and earned an encore request. Our social work has passed 43 million views.

four people, one crew

explaining, as usual

05

Teaching what works

I write The Creative Economist, a free newsletter read by more than 50,000 creators. I run Filmmaking Central, and I co-host the No-Budget Filmmaking podcast.

I once built a fully automated AI agency and shut it down. These days AI handles my logistics and overhead, never my point of view. That is the whole idea: create more with less.

build in public, mistakes included

50K+

creators read The Creative Economist

43M+

views on Momentous social work

$5M+

in sales in 48 hours, LEGO x Walmart livestream

Emmy

Emmy-winning documentary, one Clio shortlist

  • Walmart
  • LEGO
  • adidas
  • Hilton
  • Microsoft
  • HP
  • HelloFresh
  • SiriusXM
  • Pandora
  • Alex Hormozi
  • The Rock
  • Larry King
  • Justin Flom

As seen in  /  No Film School / ProVideo / StudioDaily / NAB

On set

looking up, as usual
aisle three, take two

less, but better

Stay small and hands-on

A small crew that cares beats a big one that doesn't. I'd rather make five things well than fifty things loudly.

taste is the job

AI for the logistics, not the taste

Let the tools handle scheduling, admin and overhead. The point of view stays human.

receipts, always

Show the mistakes

Real client workflows, honest numbers and the stuff that went sideways. That is where people learn.

The Creative Economist

The Creative Economist is the free newsletter on the business and craft of making things people watch. Practical, funny, and built to be used the same day.

free. unsubscribe anytime.