Video Production
How to Start a Video Production Company: Tips From a Pro

By

Alex Darke
July 31, 2024

Disclaimer: This blog contains affiliate links, which means I earn a commission if you make a purchase through those links, at no extra cost to you.


Table of Contents 

Hey there, aspiring creators! I'm Alex, an Emmy-winning filmmaker with over 20 years in the biz. I've been through the ringer starting my own production company, and let me tell you, it's been one heck of a ride. But you know what? I wouldn't trade it for anything. So, grab a cup of coffee (or maybe something stronger), and let's dive into how you can start your own video production company in 2024.

Develop Your Business Plan and Niche

When I first started out, I thought I could do it all. Commercials, digital series, corporate videos, artsy short films - you name it, I wanted to shoot it. Big mistake. I spread myself too thin and ended up stressed out and unfocused. Don't be like rookie Alex!

Instead, take some time to really think about what lights your fire. For me, it was branded content and feature films. Once I narrowed that down, everything else started falling into place.

Here's what you need to do:


  1. Identify your target market: Who are you trying to reach? Small businesses? Big corporations? Indie filmmakers?
  2. Define your unique selling proposition (USP): What makes you special? For me, it was my knack for storytelling in short-form content.
  3. Create a financial forecast: Yeah, I know, numbers are boring. But trust me, you'll thank me later when you're not eating ramen for every meal or skipping out on your family vacations to do more work.
  4. Choose your company structure: LLC, sole proprietorship, whatever floats your boat. Just make sure you're legally covered.
  5. Pick a catchy name: I went with Momentous. You can pick pretty much anything. But please, for the love of all that is holy, don't call it "Lights, Camera, Action Productions."

Invest in Essential Equipment and Software

For the gear heads, this is where it gets fun. For everyone else, let me tell you a little secret - you don't need the fanciest, most expensive equipment to start out. When I first began, I was shooting on a DSLR and editing on a laptop that sounded like a jet engine every time I opened Premiere.

Here's what you actually need:


  1. A decent camera: It doesn't have to be top-of-the-line, but it should shoot in at least 4K.
  2. Lighting kit: Trust me, good lighting can make even the crappiest camera look decent.
  3. Audio equipment: Nothing screams amateur like bad audio. Invest in a good mic and recording system.
  4. Editing software: I'm partial to Davinci Resolve or Adobe Creative Suite, but there are plenty of options out there.
  5. A computer that won't explode when you try to render: Learn from my mistakes, people.


And here's a pro tip - rent the fancy stuff when you need it. No need to drop $50K on a RED camera or grip truck when you're just starting out.

Build Your Portfolio and Demo Reel

This is where the rubber meets the road. You need to show people what you can do. But here's the catch-22 - how do you get work without a portfolio, and how do you build a portfolio without work?

Well, when I was starting out, I did what any desperate filmmaker would do - I hopped on any project I possibly could, even if it meant working for free. Was it glamorous? Nope. Did it pay the bills? Also nope. But it gave me material to work with.

Here's what you should do:


  1. Create spec videos: Even if it's just you filming a product in the backyard, make it look good.
  2. Collaborate with local businesses: Offer to do a free promo video in exchange for using it in your portfolio.
  3. Diversify your content: Show that you can handle different types of projects.
  4. Make a killer demo reel: Keep it short, snappy, and set it to some copyright-free music that slaps.
  5. Set up a website: It doesn't have to be super fancy, but it should showcase your work effectively. There are a ton of drag-and-drop website builders out there that can create websites


Establish Your Brand and Online Presence

I'm full of secrets today. Here's another one - in this business, perception is everything. You might be working out of your mom's basement (no judgment, we've all been there), but your brand should look like you're operating out of a fancy downtown studio.

When I first started my company, I made the mistake of thinking my work would speak for itself. Spoiler alert: it didn't. I had to learn the hard way that branding matters.

So, here's what you need to do:


  1. Design a professional logo: Please, for the love of all that is holy, don't use Papyrus fonts.
  2. Create a user-friendly website: Make it easy for potential clients to see your work and contact you.
  3. Get social: Set up profiles on Instagram, YouTube, and maybe even TikTok if you're feeling brave.
  4. Show off your expertise: Start a blog, make behind-the-scenes videos, share tips and tricks.
  5. Optimize for local SEO: Because let's face it, your mom isn't going to be your only client forever.


Network and Find Your First Clients

Okay, you've got your gear, you've got your brand, now you need clients. And let me tell you, they're not going to just fall into your lap (unless you're really, really lucky).

When I was starting out, I was so shy about putting myself out there. I thought my work would magically attract clients. Spoiler alert: it didn't. I had to learn to network, and it was painful at first. I hate networking.

Here's what worked for me:


  1. Attend industry events: Yes, even if you're an introvert. Bring business cards and a friendly smile.
  2. Join local business organizations: Chamber of Commerce, anyone?
  3. Use social media: But don't just post your work. Engage with others in the industry.
  4. Offer introductory rates: But don't undervalue yourself and make sure your clients know prices will go up after this initial project.
  5. Partner up: Find an agency, photographer or graphic designer to collaborate with. Two heads are better than one!

Handle Legal and Administrative Tasks

Ugh, the boring stuff. But trust me, this is important. You don't want to end up in legal hot water because you didn't dot your i's and cross your t's.

When I first started, I thought I could handle all this myself. Big mistake. I ended up with a tax nightmare that took months to sort out. Now, I have a book keeper and tax accountant to handle all that stuff for me.

Here's what you need to do:


  1. Register your business: Make it official, baby! I used LegalZoom for this.
  2. Set up business banking: Keep your personal and business finances separate. I like Mercury or Novo.
  3. Get insurance: Because accidents happen, and lawsuits are expensive. I use Thimble.
  4. Create contracts: Protect yourself and your clients. Lawyers are good for this, but I also use templates I have lying around.
  5. Develop a pricing strategy: Don't just pull numbers out of thin air.

Expand Your Skills and Services

Now, let's talk about growth. The video production world is always changing, and you need to change with it.

I remember when the first RED One came out. I thought no one in their right mind would use such a huge, heavy, clunky, expensive piece of metal. But I quickly realized I needed to adapt or get left behind. (And yes, I even shot a few things on the RED One...)

So, here's how to stay on top of your game:


  1. Keep learning: Take workshops, watch tutorials, never stop improving.
  2. Offer additional services: Can you do social media management? Video marketing strategy?
  3. Stay on top of trends: VR, 360-degree video, whatever comes next.
  4. Build a network: Find freelancers who can fill in your skill gaps.
  5. Never stop creating: Even when you're busy with client work, make time for passion projects.


Starting a video production company isn't easy, but man, is it rewarding. There's nothing quite like seeing your vision come to life on screen. So what are you waiting for? Get out there and start creating! And hey, if you need any advice along the way, just give me a shout. We creatives have to stick together, right?


Frequently Asked Questions

Q: How much does it cost to start a video production company?

A: The cost can vary widely, but you can start with as little as $5,000 to $10,000 for basic equipment. However, a more professional setup might require $20,000 to $50,000 or more. Remember, you can always start small and upgrade as you grow.

P.S. You could even start with just a few hundred dollars to get your business in order and outsource everything.

Q: Do I need a degree to start a video production company?

A: No. I have one, and no one has ever mentioned it or asked about it. Though, a degree in film, media studies, or a related field can be helpful for knowledge, network, and experience, it's not absolutely necessary. What's more important is your skills, experience, and portfolio. Many successful video producers are self-taught or have learned through hands-on experience.

Q: What types of videos are most in demand for video production companies?

A: Corporate videos, commercials, wedding videos, and social media content are often in high demand and never seem to go out of style. However, the most lucrative niche can depend on your local market and target audience.

Q: How long does it take to establish a profitable video production company?

A: It varies, but most businesses take 1-3 years to become consistently profitable. Your timeline will depend on factors like your skills, network, marketing efforts, and local competition. I was able to generate nearly 7-figures of revenue and 6-figures of profit in my first year, but I don't know how typical those results are. And I had about 15 years of industry experience when I started my current company.

Q: What's the best camera for starting a video production company?

A: There's no one-size-fits-all answer, but many professionals start with DSLR or mirrorless cameras that offer 4K video. Popular choices include the Sony A7 series, Canon EOS R series, or Panasonic Lumix GH series. You can check out my post on The Best Video Production Equipment for Small Businesses to see some ideas.

Q: How do I price my video production services?

A: Consider factors like your experience, the complexity of the project, equipment costs, and time involved. Many beginners start around $500-$1000 per day, while established professionals might charge $1500-$5000 or more per day. Once you start thinking like a business rather than a freelancer, that number can jump up to 5 or 6 figures per project.

Q: What legal requirements are there for starting a video production company?

A: I'm not a lawyer, and this isn't an exhaustive list, but you'll typically need to register your business, obtain any required local business licenses, and consider forming an LLC or corporation. It's also wise to have insurance and use contracts for all client work.

Q: How can I find clients for my new video production company?

A: Networking, social media marketing, creating a strong online portfolio, offering competitive rates, and partnering with other creative professionals are all effective ways to find your first clients.

Q: What software do I need for video editing?

A: Popular choices include Adobe Premiere Pro, Final Cut Pro X, DaVinci Resolve, and Avid Media Composer. Many professionals use the Adobe Creative Suite for its comprehensive tools.

Q: Can I start a video production company as a side hustle?

A: Absolutely! Many successful video production companies start as side projects (including mine). Just be prepared to put in extra hours and potentially sacrifice some weekends as you build your business.


About the Author

Alex Darke is an Emmy-winning filmmaker and founder of the production company Momentous.



A Momentous Company © Alex Darke, All Rights Reserved. Here's my cookie policy page with all sorts of fun stuff. You know, privacy policy, disclaimer, and terms kind of stuff. Go back to the homepage or check out my podcasts and subscribe to my YouTube channel. You can also see our anti-SPAM policy, DCMA notice, earnings disclaimer, and affiliate disclosure.

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